Kinēsis introduces impressive advisory board lineup;
members represent top brand named firms
Board includes customer experience experts from
Nordstrom, Onvia, E.piphany, Wells Fargo and Expedia.com
Seattle, WA. January 4, 2002 Kinēsis has named eight customer experience experts from the retail, financial, health care, e-commerce and high tech industries to its Advisory Board, the company announced recently.
Kinēsis is a Seattle-based company that provides a holistic approach to customer experience management™ (CEM), helping leading corporations create and sustain a competitive advantage by developing profitable service strategies.
Advisory board members include:
Director, Research, Western Wireless
Director, Drop-Ship Operations, Nordstrom
Ph.D., Vice President, Corp. Marketing, Wells Fargo
former Director, Member Services, HomeGrocer.com
formerly Director of Training, REI
District Sales Manager, E.piphany
Director, Sales, Onvia
Senior Lecturer, Finance and Business Economics
University of Washington School of Business Administration
Dave Martine, new Kinēsis advisory board member and director of drop-ship operations for Nordstrom.com says Kinēsis is on to something with their approach to customer experience management (CEM).
"When a business looks at its customers, it needs to recognize how those customers view the company across all channels," said Martine. "CEM prompts businesses to ask the fundamental question, 'What do our customers value in us?' It's the next big trend in business."
The Kinēsis advisory board functions as a strategic "think tank" for the Kinēsis executive team, and for one another, according to Eric Larse, Kinēsis managing member. "Their industry insight helps us to continually understand business challenges and work as a team to create innovative solutions -- best practices that we share with the market," Larse said.
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